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Equipment intelligence built into one platform for researching, buying, selling, owning, maintaining, and improving every equipment decision.
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Today in ALL INDUSTRIES
Today's brief spans auction network expansion, a notable vintage tractor sale, a major funding round for autonomous heavy equipment, and signs of stabilization in the used ag equipment market.
Curated for ALL INDUSTRIES · September 17, 2026The Auction Company Partners with Yoder & Frey, Joining Euro Auction Network
The Auction Company has formed an alliance with Yoder & Frey. Through this partnership, The Auction Company becomes part of the Euro Auction network.
Rare International Harvester Demonstrator Tractors Set for Auction
International HarvesterA collection of rare International Harvester demonstrator models is heading to auction. The sale highlights unique historical machines from the IH lineup.
Gravis Robotics Secures $200M to Expand Autonomous Heavy Equipment
Gravis Robotics has raised $200 million in funding aimed at scaling autonomous heavy equipment technology. The investment supports the company's growth in the autonomous machinery sector.
Ag Equipment Market Shows Signs of Cautious Recovery
Buyers are returning to the agricultural equipment market with more careful purchasing strategies. Used-equipment prices are stabilizing, and quality machines are commanding a premium.
One platform for the complete
equipment ownership experience.
The TRADE ONE™ Platform is an intelligent equipment network and connected asset lifecycle platform. Research equipment, find trusted businesses, buy, sell or rent, manage registered assets, maintain uptime, and learn from industry-targeted community knowledge and connected intelligence—all in one place.
Intelligent Equipment Network
Research equipment, access manuals, solve common issues, and connect with manufacturers, dealers, service providers, and other businesses.
Connected Asset Lifecycle
Register equipment once and use the same asset record across the platform for maintenance, hours, documents, photos, and more.
Industry-Targeted Intelligence
TRADE ONE™ combines equipment records, platform activity, manufacturer information, external sources, and industry-specific community knowledge to deliver insights that matter.
Five stages. One connected experience.
The TRADE ONE™ Platform connects the essential stages of equipment ownership into one continuous workflow.
Find
Research equipment before you buy, operate, service, rent, or sell it. Find brands, models, specifications, manuals, practical equipment knowledge, and the businesses that support each industry.
- Explore equipment by industry, type, brand, and model
- Connect equipment research to manuals and known information
- Discover dealers, manufacturers, suppliers, and service providers
- Find your equipment and register it to manage your assets
Market
Bring equipment buyers, sellers, owners, and renters together in an industry-aware marketplace. Browse listings, compare machines, save opportunities, and create sale or rental listings when your membership allows it.
- Browse equipment for sale or rent across supported industries
- Filter by equipment type, brand, model, price, and location
- Create sale listings or daily, weekly, and monthly rental offers
- Build listings quickly from registered assets
Manage
Build a connected digital asset system by finding equipment and registering it in TRADE ONE™. Every registered machine becomes the center of its own workspace for ownership records, hours, maintenance, documents, photos, Marketplace listings, and related tools.
- Find equipment and register it as a TRADE ONE™ asset
- Manage assets with Registered Assets and Asset Workspace
- Track hours, maintenance, costs, and ownership history
- Use optional Enterprise Asset Tracking for GPS and operating hours
- Connect registered assets directly to Marketplace listings
Maintain
Keep equipment productive by connecting troubleshooting, maintenance history, scheduled service, service tickets, parts and supplies, manuals, and ownership documents to the registered machine that needs them.
- Use Uptime to work through equipment problems
- Track maintenance history and upcoming service
- Organize saved parts and supplies for each asset
- Flag low stock and request needed parts from trusted providers
- Keep manuals, receipts, photos, and equipment documents together
Learn
Learn from both human experience and connected intelligence. Community captures practical knowledge from equipment owners and professionals, while IQ Center brings relevant platform and equipment information into one clear view.
- Ask questions and share practical experience
- Learn from solved Community discussions
- Use TRADE ONE™ IQ for connected equipment and market intelligence
Whether you are researching equipment, connecting with businesses, buying, selling or renting, managing and tracking assets, maintaining uptime, or learning from other owners, the TRADE ONE™ Platform brings every stage together.
Register Once.
Connect Everywhere.
A registered asset becomes the central digital record for each machine. Information entered once can support multiple tools throughout the platform, reducing repeated data entry and keeping equipment information connected.
Know where your equipment is—and how it is being used.
TRADE ONE™ Asset Tracking connects GPS location, operating hours, asset records, and maintenance workflows in one fleet-management workspace.
More tools when you need them.
Start with a free account, then compare memberships when you need more assets, Marketplace listings, locations, and business tools.
Choose Your Industry
Select your industry to personalize your TRADE ONE™ experience.